Top 5 Drawing & Coloring Apps in Russia Q2 2023 - Unified Platform Performance

Throughout the second quarter of 2023, the top 5 drawing and coloring applications in Russia on the unified platform exhibited varied performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at how each app fared:

Phone Case DIY experienced a significant surge in weekly downloads early in the quarter, peaking at 173K in the week of April 17. This was followed by a decline, with downloads hitting a low of 11.5K by mid-June. The app's weekly active users mirrored this trend, rising to 363K in mid-April before gradually decreasing to 86.8K by the end of June.

Pixel By Number™ - Pixel Art showed a more stable performance. Weekly downloads ranged from 32.6K to 75.9K, with a notable rise to 49.5K in the final week of June. Revenue fluctuated slightly, peaking at $121 in late May. Active users remained relatively consistent, maintaining around 190K to 200K towards the end of the quarter.

Color Painting-Color By Number saw a dramatic spike in downloads at the start of April, reaching 140K, but experienced a steep decline thereafter, dropping to 4.5K by the end of June. Active users followed a similar pattern, peaking at 153K in early April before decreasing to 32.3K.

Pixel Art － Color by Number maintained steady weekly downloads, starting at 60K and dipping to 17.4K by the end of June. Revenue showed minor fluctuations, with a peak of $160 in the first week of April. Active users saw some variability but remained strong, peaking at 864K in early April and ending the quarter with 716K.

Hello Kitty Nail Salon enjoyed a consistent download rate, fluctuating between 24.2K and 33.4K. Revenue also showed consistency, with minor peaks and troughs, reaching $76 in mid-May. Active users were steady, ranging from 135K to 165K throughout the quarter.

For more detailed insights and data on these apps, visit Sensor Tower.